Tailoring Your Investor Pitch Deck For Fundraising


Every form of communication demands its unique style, and pitch decks are no exception. 

Whether it’s a heartfelt love letter, crisp web copy, or a formal legal contract, each has its own set of rules and nuances. Pitch decks, pivotal in the world of startups and investments, are no different. Their style is significantly influenced by the audience, the setting, and how they are presented.

In this article, you will learn:

  • The distinct characteristics of presentation and reading pitch decks.
  • How to create an impactful presentation deck with minimalistic design principles.
  • Key strategies for designing a reading deck that communicates effectively.

Let’s dive into the world of pitch decks and discover how to tailor them to captivate your audience, whether they’re beside you in a meeting room or reading your vision from afar.

Understanding the Two Types of Pitch Decks


Presentation Decks: Purpose and Characteristics

Presentation decks are a visual tool, designed to complement and enhance spoken presentations. In these decks, brevity is key. Each slide should contain no more than one sentence, effectively distilling complex ideas into digestible snippets. The focus here is on visual storytelling, using minimal text to guide the narrative while the speaker fills in the details.

Reading Decks: Purpose and Characteristics

In contrast, reading decks are standalone documents meant to be read and understood without the aid of a presenter. They need to be more detailed and informative, as they shoulder the entire burden of communication. These decks combine concise titles, brief core statements, and a little more explanatory text to provide a complete picture. They must be designed to be quickly scanned, allowing readers to grasp the main ideas in a limited time frame.

In both types of decks, the challenge lies in striking a balance between being informative and engaging, without overwhelming the audience with information or underwhelming them with oversimplification.

Crafting an Effective Presentation Deck

Effective Presentation Deck

Importance of Minimalism: Why Fewer Words Matter

The key to a successful presentation deck is minimalism. Each slide should ideally contain no more than ten words. This forces you to boil down your message to its essence, ensuring that your audience can instantly grasp your key points. Remember, the deck is there to support your spoken words, not to overshadow them.

Visibility and Readability: The Grandparent Test

A good rule of thumb for ensuring readability is the ‘Grandparent Test.’ Imagine your slides being read from the back of a large room. If a grandparent could read and understand them without strain, you’re on the right track. This approach ensures that your text is clear, large, and visible enough for everyone, regardless of where they are seated.

The Art of Reduction: Starting with a Reading Deck

If you’re transitioning from a reading deck, begin by stripping away all the text except the titles. This process of reduction helps you focus on the core message of each slide, creating a clear, concise presentation deck.

Inspiration from Steve Jobs: Simplicity in Design

Take inspiration from Steve Jobs’ presentation style. His slides were famously simple, often containing just a word or an image. This simplicity is powerful, leaving room for the presenter’s words to have a greater impact and making the presentation more memorable.

Designing a Compelling Reading Deck

Compelling Reading Deck

Capturing Attention: The Top-Third Rule

In a reading deck, the top third of each slide is crucial for capturing attention. Use engaging titles or short phrases that convey the core message of the slide in less than three seconds. This immediate clarity hooks the reader and encourages them to delve deeper into the slide’s content.

Structuring Content: Title, Core Argument, and Explanation

A well-structured reading deck typically includes three elements: a clear title, a concise statement or sentence presenting the core argument, and a brief paragraph providing further explanation or evidence. This structure guides the reader through your narrative logically and cohesively.

Word Economy: The Power of Brevity

Even in a more detailed reading deck, word economy is vital. Use the least number of words possible to convey your message. This makes your content more digestible and retains the reader’s attention throughout the deck.

Scannability: Ensuring Quick Comprehension

Your deck should be easy to scan. A reader should be able to grasp the key points of your pitch in a brief overview. This scannability ensures that even a quick glance provides a clear understanding of your project or proposal.

The Graphic Novel Approach: Merging Text with Visuals

Think of your reading deck as a graphic novel. Combine text with visuals to tell your story in an engaging and accessible way. This approach not only aids in comprehension but also makes your deck more visually appealing and memorable.

Integrating Professional Elements into Your Pitch Deck

Best Pitch Deck Designers: The Role of Experts

Leveraging the expertise of the best pitch deck designers like Stellar Consultancy can transform your deck from good to exceptional. These professionals specialize in creating decks that not only look visually stunning but also effectively communicate your message to investors.


Pitch Deck Design Agency vs. Individual Designers

When seeking professional help, you can choose between a pitch deck design agency or individual professional pitch deck designers. Agencies like Stellar Consultancy often provide a more comprehensive service package, while individual designers might offer more personalized solutions. Your choice should align with the specific needs and scale of your project.

The Value of Investor Business Plan Consultancy

Investor business plan consultancy goes beyond design. These experts help refine your business plan, ensuring it aligns with your pitch and resonates with potential investors. They can provide invaluable insights into what investors are looking for and how to best present your business idea.

Writing an Investor Pitch Presentation: Key Considerations

If you’re not a natural writer, consider hiring an investor pitch presentation writer. These professionals know how to craft a narrative that engages and persuades, turning your business concepts into a compelling story that resonates with investors.


In this article, we’ve navigated the intricacies of creating both presentation and reading pitch decks, each requiring a unique approach to engage and persuade investors. You’ve learned the importance of minimalism in presentation decks, reminiscent of Steve Jobs’ iconic style, and the necessity of clarity and brevity in reading decks, akin to a graphic novel. We’ve also explored how professional expertise can elevate your pitch deck, making it not just good, but truly investor-ready.

Here are the three most important takeaways from this article:

  • Tailoring your presentation and reading decks to their specific audiences and purposes is crucial for effective communication.
  • Professional design and content services can significantly enhance the impact of your pitch deck.
  • Aligning your pitch deck with investor expectations is key to securing funding.

If you’re looking to craft a pitch deck that not only impresses but also achieves results, consider partnering with Stellar Consultancy. Our team of experts specializes in creating bespoke presentation and reading decks that resonate with investors and tell your business story compellingly. 

Let us help you turn your vision into an investor-ready presentation that stands out. 

Contact Stellar Consultancy today to get started on your journey to investment success.

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